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Marketing Manager

Compton, United States

Requirements:

  • Marketing Experience: 2 to 5 Years

  • Bachelor’s Degree (Doesn’t have to be in Marketing) 

  • Spreadsheets (Excel / Sheets, Pivot Tables)


Responsibilities:

  • Manage day-to-day search marketing activities including campaign planning and implementation, budget management, performance review, and optimization of paid search and display campaigns

  • Market analysis through CRM & ERP

  • Analyze stats to deliver desired cost-per-action that meets or exceeds ROI targets

  • Identify and report on key performance indicators (KPIs) and opportunities for improvement

  • Develop near and long-term PPC / Display / Video advertising account strategies, roadmaps and execute day-to-day operations that increase revenue, site traffic and conversions

  • Product pricing and rollout


30-90 Day Projects

  1. Literature

  2. Product Pictures

  3. Website Updates

  4. Pricing Updates & Implementation

90-180 Day Projects

  1. Analytics & Reporting

  2. Continued implementation of pricing

180+ Day Projects

  1. Design & Implementation of Marketing Campaign 

  2. See marketing methods...

Marketing Methods 

  • Online

  • Trade Show

  • Email

  • SEO

  • Pay per Click

  • Email Blasts

  • Google Ads

  • LinkedIn Ads

  • LinkedIn Banner Ads

  • Other Banner Ads

  • Technical Blogs

  • Industry Advertising

    • NAFA

    • ASHRAE 

    • See CRM industry List

  • Social Media Ads

    • Facebook

    • LinkedIn

    • Instagram


Beneficial Experience:

  • Market Segmentation 

  • Market life cycle analysis

  • Trade show experience / Event Planning

  • Familiarity with Analytics (BI Tools, Power BI, Tableau, Crystal Reports, Jasper Reports)



Florence Filter manufactures and distributes air filtration products to help keep the air we breathe clean. Our air filters are present in air conditioners and heating units in hospitals, office buildings, shopping centers, hotels, paint/finishing operations, manufacturing operations, and schools. We have been the industry leader in providing high quality products and services to our customers for almost 50 years.